My Root, My Inspiration

I am Amazigh ⵣ, born in Morocco’s Argan heartland, where the trees shape the horizon and the scent of freshly cracked argan kernels drifts through childhood. In my family, argan oil wasn’t a beauty secret. It was part of everyday life: poured over warm bread, smoothed through hair after a shower, shared with neighbours as naturally as water or tea.

As a child, I tried cracking the shells the way the women around me did stone on stone, confidence ahead of skill. My fingers gave up long before their hands ever did. That rhythm, that quiet strength, shaped how I understood craft: some knowledge lives in the hands, not in instructions.

When I later moved away, friends kept asking for “the good oil.” I realised what they meant: the real texture, the way it melts into the skin, the soft natural scent, not the diluted or perfumed versions lining store shelves. So I started sending bottles home-made, then small batches, then more.

Arganical grew from that simple beginning. Not from a business plan, but from wanting to share something honest, the oil I grew up trusting, made the same way I remember it: hand-cracked, cold-pressed, pure.

Today, Arganical stays true to its roots.

A portion of every purchase is shared directly with Amazigh women in rural Morocco not only when they produce for us, but always.

It’s my way of honouring the women whose hands shaped this craft, and ensuring the communities behind this tradition continue to thrive.

If Arganical softens your day, calms your hair, nourishes your skin, or brings you a little closer to the place I come from, then I’ve done what I set out to do:
share a piece of home.

Hanane ⵣ Founder